Futako Tamagawa Rise Futako-tamagawaYOKOHAMAApril 2022 saw the opening of a hub for this initia-tive in the form of nexus challenge park Hayano, located in the Nijigaoka and Susukino areas on the border be-tween the cities of Kawasaki and Yokohama. Operated as a place that local citizens can use freely as part of their daily lives, the park features a community farm, a bonfire area, and multipurpose spaces for events and the like. In developing this park, we have taken on the challenge of creating mecha-nisms for making the neighbor-hood attractive, offering a venue where local citizens, schools, businesses, and government bodies can connect.Futako-tamagawa as an appealing place to workSince the completion of Futako Tamagawa Rise 2nd phase development in 2015, Futako-tamagawa has become a popular neighborhood whose harmonization with its abundant natural surroundings distinguishes it from locations closer to the metropolitan center, and visi-tors from outside the neighborhood have increased dra-matically. The addition of approximately 10,000 new workers at the Futako Tamagawa Rise Towers has also greatly increased the number of working people in the area, generating synergy effects such as an in-crease in station passengers and commercial facility users and the creation of a new work style within a multi-purpose complex encompassing shops, movie theaters, a fitness club and a hotel.The Futako Tamagawa Area Management Or-ganization, to which we belong, is promoting urban development in this area through public-private part-nerships. Going forward, this area will continue to generate new value as a diverse neighborhood where various people come and go to live, work, and visit.Futako Tamagawa Rise Shopping CenterFollowing on from the opening of the Townfront, Riverfront, and Station Market zones in 2011, the shopping center had its grand opening in 2015. Among the many features that made it a topic on everyone’s lips are a cinema com-plex with the very latest equip-ment, stores new to Japan, and stores offering new lifestyles of a kind never before experienced by Japanese consumers. In 2019, Futako Tamagawa Rise Shopping Center won the top prize—the Gold Award—in the Eighth Japan SC Awards, organized by the Japan Council of Shopping Centers. This facili-ty will continue to serve not only as a shopping mall where customers can enjoy making pur-chases, but also as a community platform for the Futako-tamagawa area, offering a place where people can connect with each other.2024 saw the opening in the Yokohama Station West Exit area of THE YOKOHAMA FRONT, a large com-plex with 43 above-ground floors and 2 basement floors. The facility has been completed under the Yo-kohama Station North West Exit Tsuruya District Type 1 Urban Redevelopment Project.At the 12th meeting of the National Strategic Special Zone Council for the Greater Tokyo Area, the Yokohama Station North West Exit Tsuruya District became the country’s first project to be accredited by the Prime Minister as a National Strategic Hous-ing Development Project*, taking advantage of the relaxation of regulations on floor area ratios. October 2021 saw THE YOKOHAMA FRONT selected as the project’s name by project development body Urban Redevelopment association in the Yokohama Station N. West Exit Tsuruya district. Tokyu Corporation has promoted the project as a member of this redevelop-ment association. Along with THE YOKOHAMA FRONT TOWER, a 459 unit residential property, this complex consists of a hotel, serviced apartments, and commercial fa-cilities, while its top floor houses Vlag yokohama, a co-creation facility for business originating in Yokoha-ma that has been given a characteristically open feel by its long glass windows. The development aims to deliver an enhanced living environment that will help attract global companies to the area. Through this, we will further enhance the functions of Yokohama’s coastal urban area as an international business hub, as well as aiming to bolster its functions as a dynamic urban center for the next generation.Futako Tamagawa Rise and its abundant natural surroundingsVlag yokohama*National Strategic Housing Development Project: A project aimed at encouraging the development of the housing required to bolster the international competitiveness of in-dustry and form hubs for international economic activity in National Strategic Special Zones by relaxing regulations on floor area ratios.THE YOKOHAMA FRONTnexus challenge park HayanoFutako Tamagawa Rise Shopping Center26THE YOKOHAMA FRONTOpened in June 2024 Total floor area: 79,082 m2
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