Meals WorkTransportMorning RoutineBirthChildcareEducation & LearningEmployment & MarriageRecreationShopping House-work Family Time & BedtimeNursing CareHealth & Medical CareAsset Formation ResidenceDay-to-dayLifeQ SKIP digital ticketing service for Tokyu linesUsing digital ticketing to create mobility and interaction for people, and connect them to their communityThis service enables users to purchase a variety of tickets via their smartphone no matter where they are, and to board trains using two-dimen-sional codes. In doing so, it serves as a catalyst for outings in the Tokyu area.Shibuya TOQ Pass for Workers & CreatorsMaking workdays in Shibuya more excitingIn partnership with the Shibuya Bunka Project, this app provides the latest information on ways to enjoy life in Shibuya, along with exclusive rewards and special offers that people working for Tokyu Corporation-affiliated fa-cilities in Shibuya can use at loca-tions such as Shibuya Scramble Square and Shibuya Hikarie.URBAN HACKSThe power of digital technology is essential to the development of society as a whole, the promotion of sustainabili-ty, and urban development with an eye to the future. We have established Tokyu Corporation Digital Platform, a new DX promotion body whose objective is the integrated promotion of DX throughout the Tokyu Group in October 2021. The Digital Platform aims to improve “Life Time Value” (LTV; value throughout customers’ lives) for each and every customer by leveraging the Tokyu Group’s abundant business infrastructure to deliver customer experience value via the blending of the physical and the digital.In July 2021, we launched URBAN HACKS as a special organization concentrating on DX that uses technology to enrich neighborhoods. Focusing on customer-driven initiatives and customer experi-ence (CX), URBAN HACKS will seek to develop digital services and products in-house, in an effort to blend the physical and the digital as it takes on the challenge of creating new value. Tokyu Line App: Making life with the Tokyu lines richer and more convenientGoing beyond conventional transport apps providing information about operational status, we will cultivate an app that makes passengers want to make more use of Tokyu transport services in their daily lives by offering ideas for enjoyable outings on the train or bus. Tokyu Card Plus App: Making day-to-day life rich-er and more enjoyableWe will continually update this app so that, in addition to providing the basic functions of checking credit card statements and points balances, it offers cus-tomers features such as rewards and coupons, along with infor-mation that enables them to save money and have fun in the Tokyu area, with the aim of ensuring that this app helps customers to enjoy a richer lifestyle. 43Evolution of business models centered on physical points of contactShifting from the use of digital tech in individual businesses to the rollout of digital services that cut across the Tokyu GroupDelivering experience value via the blending of the physical and the digital (Improvement of LTV for each and every customer)Continually improving the value provided based on actual dataCustomers3rdPartyTokyu GroupThe building of a platformTokyu Corporation Digital Platform
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