TsugiTsugiSystem for Fostering Entrepreneurial Employees (SK System)roobbyNewWorkFounded in 2019, Future Design Lab is an organization that promotes innovation, guided by the mission “Tokyu makes the next 100 years.” It drives business creation through three functions: the System for Fostering Entrepre-neurial Employees (SK System), exploring new business domains, and open innovation.We founded this system to support employees with the ambition and ability to create businesses, and to cultivate a challenge-friendly corporate culture through the founding of new businesses. This system enables all employees to propose new businesses and be involved in bringing their ideas to fruition as project leaders. As well as kindling the frontier spirit among employees, revitalizing the Tokyu Group and promoting sustainable growth, this system will create new customer value. Our eighth SK System initiative, roobby is a service that allows users to fully enjoy their hobbies without causing a nuisance to anyone else. Following the opening of the Yukigaya-Otsuka branch in April 2023 and the Fudo-mae branch in January 2024, the business entered full-scale operation in June 2024. This service meets the diverse needs of users by offering all kinds of rooms for them to rent, including fully equipped weight training rooms, studios for dance and yoga, soundproofed music rooms, and amusement rooms where users can enjoy playing table tennis and the like. To make this service convenient and easy to use, we have adopted a pay-as-you-go system that enables people to use roobby as and when they need, without monthly charges. The service design for users is seamless, from when they make a reser-vation on their smartphone through to actually using the facilities. Going forward, we plan to expand the number of branches, so that we can provide even more people with their very own hobby space, which they can access easily when they choose. Through this, we will contribute to urban development that allows people to enjoy the lifestyle that is right for them. This corporate membership-based shared satellite office business was the first business to be created under the SK System. It began operating commercially in May 2016, aimed at providing a flexible working environment tailored to the increasingly diverse ways of working. In 2022, after forming a partnership with telecube, Inc. in June, followed by another with FUJIFILM Business Innova-tion Corp. in October, we launched a service enabling both Telecube and CocoDesk personal work booths to be booked and used, allowing for the expansion of available offices. We now have directly managed NewWork facilities throughout Japan (130 as of July 1, 2024), creating a network without parallel. We will develop an environment that enables people to carry out their work no matter where in Japan they might be, to serve as a social infrastructure function that ac-commodates business-people’s diverse ways of working.(See p.28 for details) Our sixth SK System initiative, TsugiTsugi began in April 2021 as a trial of a flat-rate multi-destination accommodation service enabling guests to stay at more than 100 accommodation fa-cilities nationwide for as long as they choose during their subscription period. The service had its official commercial launch in May 2023. Now, as a subscrip-tion service, TsugiTsugi enables guests to stay at any of more than 200 accommodation facilities na-tionwide. We have built an accommodation platform that encompasses not only Tokyu Group hotels, but also numerous external accommodation facilities with which we have partnered.As a high proportion of accommodation ar-ranged via TsugiTsugi is for off-peak days (Sunday to Thursday) and reservation lead times are short, the service is helping to drive last-minute bookings and custom that evens out demand peaks. In addition, by serving as a touchpoint with a new clientele, Tsu-giTsugi is securing fresh demand in our hotel and resort business. (See p.37 for details)NewWork Meguro41roobby service promotional imageFuture Design Lab
元のページ ../index.html#43