New HotelsTsugiTsugiin Tokyu Kabukicho Tower, which opened in May 2023. Our expanding brands are urban lifestyle hotel brand STREAM HOTEL and the STORYLINE resort-style hotel-condominium brand. The rollout of the STREAM HOTEL brand start-ed from Shibuya and Sapporo in January 2024, with the opening of SAPPORO STREAM HOTEL and the rebranding of Shibuya Stream Excel Hotel Tokyu as SHIBUYA STREAM HOTEL on the same day. The STO-RYLINE brand launched with the April 2024 opening of THE SENAGAJIMA STORYLINE in Okinawa.At this site directly linked to Sapporo Municipal Subway’s Susukino Station, the gateway to one of Japan’s foremost en-tertainment districts, we occupy the 7th-18th floors of a large complex, COCONO SUSUKINO, that also houses commercial premises and a cinema complex. Based on the concept of “Deep Community”, we offer spaces where guests and locals alike can mingle freely, with the aim of creating both a base for travel where guests can gather, work, and play, and a hub link-ing guests to the surrounding area.Our STORYLINE brand of hotel-condominiums allows people to own a hotel room like a holiday home, while earning rental income by renting it out as a hotel room when they are not using it themselves. The first property launched under this new brand is located on Senaga Island, in the Okinawa Prefecture city of Tomigusuku. On the spacious rooftop is an infinity pool that seems to blend into the beautiful sea and blue sky, where guests can enjoy stunning sunset colors and views of Naha City’s nightscape. It is handily located just 10 minutes or so by car from Naha Airport, making it ideal even for weekend visits at the end of the working week.partnered. As a high proportion of accommodation arranged via TsugiTsugi is for off-peak days (Sunday to Thursday) and reservation lead times are short, the service is help-ing to drive last-minute bookings and custom that evens out demand peaks. In addition, by serving as a touch-point with a new clientele, TsugiTsugi is securing fresh demand in our hotel and resort business.We have also partnered with transport operators including Solaseed Air and JR Kyushu on efforts to develop a sustainable tourism promotion business that curbs overtourism by creating comfortable off-peak travel that delivers high levels of satisfaction.Last year, we created the new DISTINCTIVE SELEC-TION cluster of distinctive hotel brands, joining our time-honored range of Tokyu brand hotels (Tokyu Hotel, Excel Hotel Tokyu, and Tokyu REI Hotel) and Tokyu Va-cations. The DISTINCTIVE SELECTION cluster is com-posed of stand-alone brands, which are single-hotel brands established for individual properties in pursuit of unique value, and expanding brands, which are in-tended to expand brand recognition and encompass multiple properties. Among our stand-alone brands are BELLUSTAR TOKYO and HOTEL GROOVE SHINJUKU, both located We have been operating a new business format and service as part of our hotel and resort business since May 2023. TsugiTsugi is a flat-rate multi-destination accommodation service allowing guests to enjoy a new style of vacation.As a subscription service, TsugiTsugi enables guests to stay at any of more than 200 accommodation facilities nationwide during their subscription period. We have built an accommodation platform that encom-passes not only Tokyu Group hotels, but also numerous external accommodation facilities with which we have SAPPORO STREAM HOTELOpened on January 16, 2024 436 guest roomsTHE SENAGAJIMA STORYLINEOpened on April 11, 2024 101 guest rooms37SapporoOkinawa
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