Since launching our tie-up with the Rakuten Points program across all Tokyu Store branches in September 2020, we have undertaken a number of initiatives by partnering with Rakuten Group. These include developing a digital transformation tool for the retail and food and drink sectors that analyzes consumer needs, creating new menus capable of measuring the effects of online advertising based on in-store purchases, and opening OMO-style popup stores where online merges with offline. May 2022 saw the launch of the TOKYU POINT CARD on LINE service, which enables users to earn both Tokyu Points and 32Life Service BusinessIncreasing Added Value Through a Combination of Life Service BusinessesWe add new value to people’s lifestyles by building a system that facilitates the smooth delivery of the Tokyu Group’s wide range of products and services, allowing customers to enjoy them in a convenient and comfortable way. These include products and services offered by our retail business, IENAKA (home) services, and MACHINAKA (downtown) services and stores, not to mention our points and re-ward programs for loyal customers.Enriching your life “TOKYU POINT”A multitude of premium rewards“TOKYU ROYAL CLUB”Efforts to create new value Department stores After school / Preschool child careOut of home and transport advertisingPower servicesSupermarketsShopping centersSportsCinema complexesIENAKA (home) ServicesMACHINAKA (downtown)Services and StoresRakuten Points by using the LINE app to display a barcode when shopping at Tokyu Store and Precce branches. In July 2024, we began offering the TOKYU CARD Smart Pay service, which al-lows users who have registered their Tokyu Card to earn points via both programs and also pay using their credit card with just a single scan. We will continue to deliver handy services that seamlessly blend online and of-fline.Cable TVInternetTelephoneSmart homeTokyu BellHome security/Senior security Loyalty and credit cardsSmartphone-compatible credit card settlement solutionsTransportation businessWe issue the Tokyu Card credit card, which offers holders the chance to save money by collecting Tokyu Points from everyday purchases.TOKYU ROYAL CLUB is a reward program that offers something special to valued customers who are loyal Life Service Businessusers of the Tokyu Group. Customers are invited to join at one of four levels, according to their usage of Tokyu Group products, services, and facilities. In addition to basic privileges that members can use in day-to-day life, we offer special rewards each month in the form of events and gifts for which members can redeem their Tokyu Points at a preferential rate of ¥2 per point. The program also offers a diverse array of other members-only benefits and special offers, including annual bonus presents and the monthly members’ magazine Fino.Real estate businessImprovement in value along the railway line
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