1 - Meet current market expectations and develop new ones. - Manage in harmony with the natural environment. - Pursue innovative management from a global perspective. - Value individuality and encourage the best from each employee. For all of us in the Tokyu Group, the beauty we aspire to is a universal beauty deeply impressing anyone who encounters it, regardless of their generation or culture. We aim to create a beauty in harmony with people, their communities, and the natural environment.With beauty as our touchstone, the Tokyu Group’s goal is to create beautiful living environments, which reflect our desire to serve our customers by refining our products and services, raising quality, and promoting good health.We are making every effort to realize this vision, and moreover, we aspire to play an active role in creating a more harmonious society, overflowing with kindness and consideration, so that all people may find genuine happiness and express an individual lifestyle.Our slogan, “Toward a beautiful age,” expresses the commitment of all of us in the Tokyu Group to continually pursue beauty, and proclaims our determination to lead the way in creating beautiful living environments.To maximize the value of the Tokyu brand, we positioned brand management as part of the “construction of the Tokyu Group management” element of the Tokyu Group Management Policy Implementation Plan formulated in April 2000. We then introduced brand management in earnest in April 2003. The Tokyu brand represents a commitment to customers that we will strive to offer quality of life through new perspectives at all times and to enrich the lives of each and every one of our discerning customers. To ensure that we meet customers’ expectations, deliver higher-quality services, and become an attractive enterprise group, the actions of every Tokyu Group employee will be informed by a shared understanding that their common mission is to protect and nurture the Tokyu brand.Thanks to the support of all our customers and the communities we serve, the Tokyu Group celebrated the 100th anniversary of its founding on September 2, 2022. Since its establishment in 1922, the company has sought to foster flourishing communities in a manner that combines public benefit with business feasibility, focusing on the two key realms of public transport and urban development. We will sustain the progress we have made in our pursuit of comfortable communities in partnership with our stakeholders. And, with a view to our next 100 years, we will continue to advance toward a future in which each and every person can experience individual happiness.Mission StatementManagement PolicyGuidelines for ActionWe shall strive to create beautiful living environments, in which each person can pursue individual happiness in a harmonious society.Work independently and in collaboration to raise the Tokyu Group synergy and establish a trusted and beloved brand.Through these means, we will fulfill our corporate social responsibilities.Fulfill your responsibilities.Collaborate to enhance each other’s abilities.Reinvent yourself with a global awareness.We hold the following shared vision as we work together to create and support the Tokyu Group.About the Tokyu Group■ Group Slogan■ Group Philosophy■ Brand Management■ The Tokyu Group’s 100th AnniversaryToward a Beautiful Age — Tokyu GroupBeauty is the guiding principle and standard of value for the Tokyu Group as it meets the challenges of the future.
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