Tokyu Alliance PlatformURBAN HACKSOpen Innovation42While running a platform for co-creation with startups and the like that leverage Tokyu Group assets, we aim to build a sustainable innovation ecosystem.In addition to pursuing business co-creation leveraging the Tokyu Group’s wide range of customer contact points and assets, and mutual business transformation via the resolution of issues faced by the group, we aim to build an innovation ecosystem that will support the sustainable growth of startups, primarily in Shibuya. At the FY2022 Demo Day, the Tokyu Prize was awarded to Kuradashi Co., Ltd., which runs the Kura-dashi social good market aimed at reducing food loss. Through its collaboration with Tokyu Group com-mercial facilities and the like, the company aims to achieve “good things for society and good things for The power of digital technology is essential to the development of society as a whole, the promotion of sustainability, and urban development with an eye to the future. We have established Tokyu Corporation Digital Platform, a new DX promotion body whose objective is the integrated promotion of DX throughout the Tokyu Group. The Digital Platform aims to improve “Life Time Value” (LTV; value throughout cus-tomers’ lives) for each and every customer by leveraging the Tokyu Group’s abundant business infrastructure to deliver customer experience value via the blending of the physical and the digital.In July 2021, we launched URBAN HACKS as a special organization concentrating on DX that uses technology to enrich neighborhoods. Focusing on customer-driven initiatives and customer experi-ence (CX), URBAN HACKS will seek to develop digital services and products in-house, in an effort to blend the physical and the digital as it takes on the challenge of creating new value. Examples of productsunder developmentTokyu Line App: Making life with the Tokyu lines richer and more convenientGoing beyond conventional transport apps providing information about operational status, we will cultivate an app that makes passengers want to make more use of Tokyu transport services in their daily lives by offering ideas for enjoyable outings on the train or bus. Tokyu Card Plus App: Making day-to-day life richer and more enjoyableWe will continually update this app so that, in addition to offering the basic function of checking credit card statements, it provides customers with coupons and information useful to their daily lives, with the aim of ensuring that this app helps customers to enjoy a richer lifestyle.WorkLivePlayWorkLivePlayDigital urban infrastructurescommunities” by developing mechanisms for incor-porating food loss reduction activities into daily life. Starting in FY2023, we will promote pilot trials in partnership with Tokyu Group companies and others, in an effort not only to resolve the challenges facing the Tokyu Group’s existing businesses, but also to create new business. Through open innova-tion, we will promote sustainable urban development by responding swiftly to society’s increasingly di-verse needs and providing the kind of social value only Tokyu can deliver.SuburbsCommutingTrafficAward ceremony at the Tokyu Alliance Platform 2022 Demo DayWorkLivePlayIntra-regionaltransportationCity centerSuburbs of city centerWorkLivePlayTokyu Corporation Digital Platform
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