NewWorkSuper Circular Society ProjectSystem for Fostering Entrepreneurial Employees (SK System)Exploring New Business DomainsTsugiTsugiFounded in 2019, Future Design Lab is an organization that promotes innovation, guided by the mission “Tokyu makes the next 100 years.” It drives business creation through three functions: the System for Fostering Entrepre-neurial Employees (SK System), exploring new business domains, and open innovation.We founded this system to support employees with the ambition and ability to create businesses, and to cultivate a challenge-friendly corporate culture through the founding of new businesses. This system enables all employees to propose new businesses and be involved in bringing their ideas to fruition as project leaders. As well as kindling the frontier spirit among employees, revitalizing the Tokyu Group and promoting sustainable growth, this system will create new customer value. This corporate membership-based shared satellite office business was the first business to be created under the SK System. It began operating commercially in May 2016, aimed at providing a flexible working, environment tailored to the increasingly diverse ways of working. In 2022, March saw us partner with XYMAX Corporation to expand ZXY (pronounced jizai), a membership-based satellite office service, substantially increasing the number of offices available for use. After forming a partnership with telecube, Inc. in June, followed by another with FUJIFILM Business Innovation Corp. in October, we launched a service enabling both Telecube and CocoDesk personal work booths to be booked and used. We will promote efforts to enhance remote working environments to facilitate diverse ways of working.(See p.28 for details)By visualizing the social issues of the future and using the backcasting approach, we aim to create businesses that will lead to the formation of new lifestyles. We are working on a number of initiatives based on themes that we have identified, including the Super Circular Society Project, which has been designed with the development of environ-mentally friendly recycling-based societies in mind, and the XR* Project, which forms part of our efforts to achieve urban development based on digital transformation (DX). *Cross reality: a general term covering virtual reality (VR), augmented reality (AR), and mixed reality (MR).In February 2023, we began a pilot trial involving the installation of a water resource circulation system using multiple fermentation technology at Maipari Miyakojima Island Tropical Fruit Park. Implemented by Tokyu Cor-poration in partnership with Chodai Co., Ltd. and Token Sangyo Co., Ltd., the project is aimed at creating a recycling-oriented society and conserving biodiversity. NewWork MeguroOur sixth SK System initiative, TsugiTsugi began in April 2021 as a trial of a flat-rate multi-destination accommodation service enabling guests to stay at more than 100 accommodation fa-cilities nationwide for as long as they choose during their subscription period. The service had its official commercial launch in May 2023. In addition to offer-ing personal plans, we have collaborated with Nikkei Inc. and low-cost carrier Peach Aviation to establish corporate plans based on the concept “work like you’re on holiday.” Through efforts such as these, we are striving to create new ways of working. We aim to establish new life and work styles that enable people to spend as long as they want in the places they love, according to their availability each day and their mood at the time.(See p.37 for details)Wastewater emitted from facilities on the Maipari site is treated by multiple fermentation equipment that employs fermentation technology to purify the water without the use of chlorine or any other chemicals. The treated water is then reused for such purpos-es as flushing toilets, and is cur-rently contributing to a reduction of around 30% in the use of tap water by Maipari facilities. TsugiTsugi service promotional imageMultiple fermentation equipment41Urban Development DX and Creating Business to Make the Next 100 YearsFuture Design Lab
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