Enriching your life “TOKYU POINT”A multitude of premium rewards“TOKYU ROYAL CLUB”32We issue the Tokyu Card credit card, which offers holders the chance to save money by collecting Tokyu Points from everyday purchases.Since launching our tie-up with the Rakuten Points program across all Tokyu Store branches in September 2020, we have undertaken a number of initiatives. These include developing a digital transformation tool for the retail and food and drink sectors that analyzes consumer needs, creating new menus capable of measuring the effects of online advertising based on in-store purchases, and opening OMO-style popup stores where online merges with offline. May 2022 saw the launch of the TOKYU POINT CARD on LINE service. This digital point card uses the LINE app to display all TOKYU ROYAL CLUB is a reward program that offers something special to valued customers who are loyal users of the Tokyu Group. Customers are invited to join at one of four levels, according to their usage of Tokyu Group products, services, and facilities. In addition to basic privileges that members can use in day-to-day life, we offer special rewards each month in the form of events and gifts for which members can redeem their Tokyu Points at a preferential rate of ¥2 per point. The program also offers a diverse array of other members-only benefits and special offers, including annual bonus presents and the monthly members’ magazine Fino.We add new value to people’s lifestyles by building a system that facilitates the smooth delivery of the Tokyu Group’s wide range of products and services, allowing customers to enjoy them in a convenient and comfortable way. These include products and services offered by our retail business, IENAKA (home) services, and MACHINAKA (downtown) services and stores, not to mention our points and re-ward programs for loyal customers.Transportation businessEfforts to create new value by partnering with Rakuten GroupPower servicesCable TVTelephoneSmart homeTokyu BellHome security/Senior security Loyalty and credit cardsSmartphone-compatible credit card settlement solutionsIENAKA (home) ServicesInternetImprovement in value along the railway lineLife Service BusinessDepartment stores After school / Preschool child careOut of home and transport advertisingMACHINAKA (downtown)Services and Storescards with TOKYU POINT functions, enabling users to earn and use points at all 90 Tokyu Store and Precce branches. As the card can be linked to a Rakuten ID, users who choose to link their accounts get double the benefits by earning points from both companies with a single scan. Centering on the Tokyu area, Tokyu Corporation and the Rakuten Group will continue to deliver handy services that seamlessly blend online and offline, in pursuit of greater value in daily life.SupermarketsShopping centersSportsCinema complexesReal estate businessLife Service BusinessIncreasing Added Value Through a Combination of Life Service Businesses
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