Norurun: the Tokyu lines mascotEncouraging use of Tokyu lines via discount ticketsHolding events at our rail yardJoint events with sports teamsThe Good Neighborhoods, Good Trains ProjectDecorated trams and trains10FY2022 Customer Appreciation DayNorurun is a mascot based on the 5000 series trains that are the backbone of the Tokyu train fleet. It appears at events and undertakes various PR ac-tivities for the railway business.We offer a range of discount tickets that enable passengers to enjoy the areas served by Tokyu lines. These include the Tokyu Line 1-Day Pass, which offers unlimited travel on all Tokyu lines for a whole day using a single ticket; and the Yokohama Chinatown Trip Gourmet Tickets, a discount three-in-one ticket offering unlimited use of all Tokyu lines and the Yokohama Minatomirai Railway’s Minatomirai Line for one day and a meal voucher for use at participat-ing restaurants in Yokohama Chinatown. We also have a variety of other special tickets, including some enabling passengers to save money on trips using the Seibu and Tobu lines, on which through services connecting with the To-yoko Line are available.We hold events at our Nagatsuta Rail Yard, which in-spects Tokyu Railways’ rolling stock. Until FY2019, we held the Tokyu Railway Festival in Nagatsuta, but can-celed it in FY2020 and FY2021, due to the COVID-19 pandemic. In FY2022, we held our first event for three years in the form of our Customer Appreciation Day, during which visitors enjoyed a variety of interactive experiences, including tours of carriages and facilities at the rail yard, which is not usually open to the public. Kawasaki Frontale is a soccer club with a strong com-munity spirit that engages in activities to breathe new life into the area where it is based, while Tokyu Railways strives to revi-talize communities in the Tokyu area. These two organizations active in The Tokyu Group Festa 2019SDGs TrainCow Trainvery different fields hold joint events aimed not only at entertaining both railway fans and soccer fans, but also creating a sense of excitement throughout the community.The Good Neighborhoods, Good Trains Project aims to make the Tokyu area Japan’s best place to live by building good, close relationships with the people who live in the area that we serve. Along with information about services and events in the Tokyu area and efforts to improve safety and comfort, the project website showcases environmental measures and other actions aimed at a sustainable future, and various initiatives aimed at increasing the value of our stations and the neighbor-hoods served by them.https://ii.tokyu.co.jp/We operate the Setagaya Line’s Lucky Manekineko Tram, which features a livery inspired by the beckoning cat figurines at nearby Gotokuji Temple. The theme is continued inside the tram, with cat-shaped straps and feline paw prints on the floor. On the Kodomonokuni Line, we operate the Cow Train and the Sheep Train inspired by the cows and sheep at Yukijirushi Kodomo-no-kuni Farm. Both trains are finding increasing popularity. In addition to livery designed to look like animals, they feature interiors decorated with scenes of animals grazing on pastureland. Neighborhoods, Good Trains Project website. We are also currently running the SDGs Train, a special train showcasing initiatives aimed at achieving a sustainable society. *Timetables for the Lucky Manekineko Tram are published on the day of opera-tion, while those for the Cow and Sheep trains are published about two weeks in advance.Their timetables are published on the Good Lucky Manekineko TramSheep TrainMaking Tokyu Lines More Pleasant and Convenient to Use
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