Norurun: the Tokyu lines mascotNorurun is a mascot based on the 5000 series trains that are the backbone of the Tokyu train fleet. It appears at events and undertakes various PR ac-tivities for the railway business.Encouraging use of Tokyu lines via discount ticketsWe offer a range of discount tickets that enable passengers to enjoy the areas served by Tokyu lines. These include the Tokyu Line 1-Day Pass, which offers unlimited travel on all Tokyu lines for a whole day using a single ticket; and the Yokohama Chinatown Trip Gourmet Tickets, a discount three-in-one ticket offering unlimited use of all Tokyu lines and the Yokohama Minatomirai Railway’s Minatomirai Line for one day and a meal voucher for use at participating restaurants in Yokohama China-town. We also have a variety of other special tickets, in-cluding some enabling passengers to save money on trips using the Seibu and Tobu lines, on which through services connecting with the To-yoko Line are availa-ble.Holding events at our rail yardWe hold the annual Tokyu Railway Festival in Nagat-suta at our Nagatsuta Rail Yard, which inspects Tokyu Railways’ rolling stock. The event, for which prospec-tive participants are required to apply in advance, of-fers the chance to enjoy a variety of interactive experi-ences, including tours of carriages and facilities at the rail yard, which is not usually open to the public.Joint events with sports teamsKawasaki Frontale is a soccer club with a strong community spirit that engages in activities to breathe new life into the area where it is based, while Tokyu Railways strives to revitalize communities in the Tokyu area. These two organizations active in very differ-ent fields hold joint events aimed not only at entertaining both railway fans and soccer fans, but also creating a sense of excitement through-out the community.The Good Neighborhoods, Good Trains ProjectThe Good Neighborhoods, Good Trains Project aims to make the Tokyu area Japan’s best place to live by building good, close relationships with the people who live in the area that we serve. Following a revamp in FY2019, the project website offers a variety of information about our stations and the neighborhoods served by them, including information about services and events in the Tokyu area and initiatives aimed at improving safety and comfort.https://ii.tokyu.co.jp/Decorated trams and trainsIn May 2019, we resumed operating the Setagaya Line’s Lucky Manekineko Tram, which features a livery in-spired by the beckoning cat figurines at nearby Gotokuji Temple. The theme is continued inside the tram, with cat-shaped straps and feline paw prints on the floor, creating a design that is fun to look at and to ride in. Following on from the Cow Train that began oper-ating in October 2018, we introduced the Sheep Train in March 2020. Inspired by the cows and sheep at Yukijirushi Kodomo-no-kuni Farm, both trains are find-ing increasing popularity. In addition to livery designed to look like animals, they feature interiors decorated with scenes of animals grazing on pastureland.Making Tokyu Lines More Pleasant and Convenient to UseTokyu Railway Festival 2019Tokyu Group Festa 2019Lucky Manekineko TramSheep TrainCow Train9
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